Release Date: August 25, 1982
Produced by Morris Day & The Starr * Company (Prince)
Track List: Wild and Loose; 777-9311; Onedayi'mgonnabesomebody; The Walk; Gigolos Get Lonely Too; I Don't Wanna Leave You
Prince was the genesis of The Time as an outfit to continue to expand his funk and R&B "Minneapolis" sound and to be featured as his opening act when on tour. With Morris Day as front man, The Time released a string of successful records during the 1980s, What Time Is It? was the second album and peaked at #26 on the Billboard 200. Prince played all the instruments, while Day contributed the vocals.
"Wild and Loose" brought the record to nice start, setting up the playful party vibe going on throughout. At over eight minutes "777-9311" features infectious bass lines, flamboyant synthesizers, and Prince wailing on the guitar. "Onedayi'mgonnabesomebody" and "The Walk" are foot stompers "Gigolos Get Lonely Too" and "I Don't Wanna Leave You" are slightly more serious in tone, musing on loneliness and longing.
With adventurous production, melodious hooks, Day's refined vocals, with Prince's musicality taking center stage - What Time Is it? stands as a solid record from 1982.